Home page

Packaging materials and industry trends in the post epidemic era 2020! Are you on your feet?

Time：

2020-01-16

Source：

Author：

Packaging plays an important role in the perceived value of products. Good marketing and packaging design can create advanced and feasible products, so that users can perceive the advantages of products. Whether it is bright and attractive colors or natural and soft colors, it can enable your products to be sold to specific target markets in the most direct way.

According to the trend of last year, the packaging design in 2020 will pay more attention to sustainability, so as to help the smart and environment-friendly future.

Packaging Today

Although it is difficult to judge the market capacity created by a series of packages, we can make an assessment based on the current data. The following is a breakdown of the global packaging market:

By subdividing the packaging market, we can see the high-frequency use indicators of various types of packaging, but according to the quality, complexity, size and other factors of the cost of different types of packaging, we can only take these as a whole, and observe which are growing and which are decreasing in recent years.

Here are the details.

Trending Materials and Packaging Styles

Material trend and packaging style

Folding Carton (Paperboard) Packaging

Folding carton (cardboard) packaging

In 2020, the use frequency of folding carton or paperboard packaging will continue to increase due to its versatility, degradability and recyclability. According to Morder Intelligence, the global folding carton market in 2019 will be about US $123.84 billion. It is estimated that by 2025, the compound annual growth rate will reach 4.4% in the next five years.

Cardboard packaging is still one of the most widely used packaging forms, accounting for a large part of retail packaging. Cardboard is easy to print, cheap, consumer friendly, and can almost be seen as a sustainable form of recyclable packaging.

Corrugated Packaging

Corrugated packaging is still the most protective packaging type in the market. In 2019, the global corrugated paper packaging market was about 262.61 billion dollars. It is estimated that from 2020 to 2025, its compound annual growth rate will reach 8.1%. The demand for corrugated paper by express transportation will also continue to rise.

Corrugated boxes are recyclable and biodegradable, usually made of 40-80% post consumer materials.

As one of the most popular and flexible types of transport packaging, the use and necessity of corrugated packaging is rising in combination with the isolation of the majority of the public at home (or to avoid shopping trips). With the growth of e-commerce industry, corrugated boxes, such as customized mailboxes and cardboard inserts, are the most popular packaging types, creating an amazing product unpacking experience.

Rigid Packaging

Rigid packaging

According to the data of Allied Market Research, the industry was worth 496.72 billion US dollars in 2016, and the compound annual growth rate is expected to be 5.8% by 2023. Rigid packaging consists of rigid plastic, metal, paper, glass, etc. With the continuous development of biodegradable bioplastics worldwide, rigid plastic became the most important material type in 2016.

The super premium appearance and feeling of rigid paper packaging make consumers do not want to throw it away, even after unpacking. Need proof? Ask your friends if they still have a smartphone case.

Rigid packaging, such as wood and aluminum tin boxes, is still widely used in electronic and digital products and other high-end products, such as smart phones, tablet computers, luxury goods, cosmetics, jewelry and wine, even though they are not friendly to the environment, are not universal, and cost is high.

Plastic Packaging

Plastic packaging

Although the growth rate is lower than the above market, according to the data of Mordor Intelligence, the market value of plastic packaging in 2019 is 345.91 billion dollars, and the compound annual growth rate is expected to be 3.47% from 2020 to 2025.

As plastic waste enters the ocean and landfills, companies become more cautious in choosing packaging plastics. However, plastic is cheap, protective, can be molded into any shape, and can be biodegradable. Keep in mind that many plastic packaging types are also recyclable and can be renewed to save energy, resources and reduce the impact on the environment.

Pouches

packing bag

The global packaging bag market is worth 36.4 billion US dollars, with a compound annual growth rate of 5.5% from 2020 to 2027. The food packaging industry is getting hotter and hotter.

Lightweight, flexible, durable and economical, packaging bags have become an ideal choice. The packaging bag can be re sealed independently and can be frozen, so that it has a dynamic and wide range of product use.

Many products traditionally packaged in glass cans or pop cans, such as soups, beverages and sauces, are now being set up as bagged products due to their low cost and flexible size.

Paper and Plastic Bags

Paper and plastic bags

Although paper bag and plastic bag packaging can be regarded as two very different packaging options, we will put them together for this conversion.

Paper bags are a great choice for sustainable packaging because of its attributes. Most paper bags are made of post consumer materials, which are 100% recyclable and biodegradable. According to the data of Zion Market Research Company, the global market value in 2018 was 4.7 billion dollars, and the compound annual growth rate from 2019 to 2025 was 4.4%. Paper bag is a sustainable packaging choice with rapid development.

What are the disadvantages? Although different materials are different, paper bags are not water resistant. They are more economical and generally not as strong as plastic bags. Although this is not always a deal breaker, 2020 is a strange year. Paper bags are widely used in the retail industry. With the spread of COVID-19 epidemic, many shopping functions have been transferred to the Internet. This means that the paper gift bags and euro handbags used to package goods have been replaced by corrugated mailboxes and cushion bags.

Ah, fie! Sorry, paper bags, you must be as tenacious as we are this year. But don't worry - as supermarkets in many areas prohibit the use of plastic bags, paper bags will continue to be a trend once life returns to normal.

On the other hand, plastic bags are a less popular choice, but still a necessity. As mentioned above, due to the restrictions of environmentalists or the government, supermarkets that use plastic bags most often either charge for them or completely ban their use.

Surprisingly, banning plastic packaging actually damages the environment. As we all know, popular alternatives (paper bags) usually have higher carbon emissions and less reusability, which means they need to be reprocessed every time they are recycled, which means more energy consumption and more pollution. You can learn more in the BBC article.

Packaging and Industry Trends

2020 is an unexpected year, but the trend of packaging industry has been formed. There has been a phenomenon of demand exceeding supply.

Eco-friendly Packaging

Environmentally friendly packaging

There are sufficient reasons to explain that environmental packaging is a necessity for everyone. Nature has tolerated our wasteful and harmful actions for a long time. Consumers also realize this and usually choose to buy environment-friendly product packaging to protect the environment

Enterprises are aware of the altruistic tendency of consumers and the positive human resources related to green packaging, so as to make greater efforts to make their products and packaging more sustainable.

It is necessary to realize this change. In all aspects of life, our behavior drives this change to a more sustainable development. To achieve greater sustainability, you can take a look at an amazing packaging sustainability article published by McKinsey this year.

Shelf-Ready Packaging

Shelf packing

Shelf ready packaging (SRP), also known as retail ready packaging (RRP), refers to the packaging that can be sold on the shelf. This concept itself proves its popularity in modern times.

Because shelf time can be greatly shortened, packaging that is easy to open and display on the shelf has great advantages for consumers, as well as retailers. The shelf packaging includes a circulation box, which can be turned into a POP (point of purchase) display without using any tools after a part of it is torn off.

Shelf ready packaging can not only help retailers save shelf time and shelf space, but also save packaging costs. Put the circulation box and the display box together, and the product packaging can be more lightweight and energy-saving.

Resealable Packaging

Sealable packaging

According to the research of ResearchNester, from 2017 to 2027, the demand for resealable packaging is predicted to continue to grow, with a compound annual growth rate of CAGR.

Sealable packaging includes zipper bag, bag with adhesive and other packaging forms. The shelf life and freshness of goods can be maintained through sealing. Sealable packaging Due to its low carbon footprint, additional packaging or storage options can be reduced by simply resealing existing packaging.

Augmented Reality (AR) Experiences

AR experience

Since Google Glasses came out in 2013, AR has appeared in the consumer market, and the AR market is developing continuously.

The visual range covered by AR packaging can interact with smart phones. Google lens can demonstrate how AR works on packaging, which is a good example.

However, the success of AR packaging is still unknown, which is a frenzy. We are confident that AR will be used in a large number of packages in the future, which will become the most popular way to display selling points.

Packaging as a Product

Packaging becomes a product

Can packaging become a product? It will be ready by 2020. Many new products take packaging as a part of the product, such as the mushroom bag provided by Manhattan Mushroom (Instagram, @ manhattanmushroom). You can simply open the box, cut a hole in the bag, start watering, and let it grow into a real edible mushroom from the package. There are many other interesting ways to package your products, so that your creativity can make your products get an unpacking video.

Tamper-Proof and Authenticity Guaranteed Packaging

Tamper proof and authenticity guaranteed packaging

According to the research of Business Wire, the compound annual growth rate of tamper proof packaging (or obviously tamper proof packaging) industry is expected to reach 5.2% by 2026.

Tamper resistant packaging, traditionally used in the pharmaceutical industry, includes a seal or indicates when the product has been opened or "tampered", which may result in low effectiveness or product expiration.

Similar to tamper proof packaging, packaging that guarantees authenticity clearly indicates that the product is authentic. With the continuous growth of counterfeit products, companies can print holographic stamps on their products. Such stamps are difficult to counterfeit, making consumers believe that their products are genuine.

Onwards and Upwards

Forward and Up

Although 2020 will be recorded in the history books and become an ominous year of the disaster of no speed, the packaging industry still has great flexibility for the simple reason that all products need to be packaged in one way or another.

Whether we are shopping in a physical store or online, products need to be packaged so that they are available when they arrive, so as to obtain a good shopping experience.

Usually, we have to judge a book from its cover. It is undeniable that a product's packaging can bring positive or negative value. We hope the latter.